Forms
Capture leads with forms that feed straight into your contacts, with conditional logic, styling, and embeds.
How forms, contacts, and custom fields work together
The big picture on forms: what they do, where the answers go, and how they connect to your contact records.
Build your first form
Step-by-step guide to creating a form: adding fields, marking what's required, choosing a layout, and setting what happens after submit.
Style your form
Match a form to your brand using themes, colors, fonts, button styles, and layout controls.
Add a form to a page or embed it on an external site
Place a form directly on a page you built here, or embed it on a site hosted elsewhere using the JavaScript or iframe embed code.
Conditional logic, hidden fields, and UTM capture
Show or hide fields based on answers, pass hidden data along with a submission, and automatically capture which campaign a lead came from.
Multi-step forms and quizzes
When to break a form into multiple steps, how surveys and quizzes work, and how to keep a longer flow from losing people halfway through.
Managing submissions and notifications
Where to find every response a form has collected, how to export them, set up notifications, and trigger automations the moment someone submits.