Analytics
Read funnel and website statistics, run page tests, and wire up tracking pixels and attribution.
Funnel and website analytics overview
Where to find performance data for your funnels and websites, what each metric means, and how to read the dashboard at a glance.
Reading funnel step statistics
How to read views, opt-ins, sales, and conversion rate for each step in a funnel, and how to spot which step is losing you visitors.
Split testing your pages
How to create a variation of a funnel page, split traffic between versions, read the results, and pick a winner.
Add Google Analytics, Tag Manager, and ad pixels to your pages
How to install header and footer tracking code site-wide or on a single page, and how to confirm it's actually firing.
Attribution and UTM basics
How to tag your links with UTM parameters and read where a contact actually came from, using first-touch and latest-touch attribution.