Email Marketing
Sending domains, deliverability, troubleshooting, and staying compliant with unsubscribes and bounces.
Email marketing overview
How sending domains, from names, lists, and unsubscribes fit together, and where to find your sent email once it's out the door.
Set up your sending domain and authentication
Add a dedicated sending subdomain and the SPF, DKIM, and DMARC records that prove your email is legitimately yours.
Email deliverability best practices
Warm-up, list hygiene, bounce and complaint rates, engagement, and content choices that keep your email out of the spam folder.
Troubleshoot email problems
Emails going to spam, not delivered, bounced, showing a 'via' notice, broken images, a missing unsubscribe link, or a contact stuck on DND — symptoms, causes, and fixes.
Manage unsubscribes, bounces, and compliance
How opt-outs, suppression lists, Do Not Disturb, and re-subscribes work, and the CAN-SPAM and GDPR basics every sender should know.