Categories, authors, and organizing your blog

A handful of posts don't need much organization. Twenty or fifty posts in, categories and clear author profiles are the difference between a blog that's easy to browse and one that's a wall of undifferentiated links. This article covers how to set both up.

#Categories

Categories group related posts together — think "Product Updates," "Customer Stories," "How-To Guides." Each post belongs to one category, chosen during the post details step when you write it.

#Creating categories

You don't need to pre-build a full category list before you start writing. Categories are created inline, right when you're setting up a post:

1. While in a post's details screen, open the Category field.
2. Select an existing category, or type a new name to create one on the fly.

There's no separate "manage categories" screen for basic use — the category list simply grows as you use it. Keep this in mind: it's easy to accidentally create near-duplicate categories (like "Tips" and "Tips & Tricks") if you're not consistent. Decide on your category names early and stick to them.

Tip: Before you publish more than a handful of posts, write down your intended category list somewhere — even a simple note. Five to eight categories is usually plenty for a small business blog. More than that, and visitors struggle to browse by topic.

#Showing categories to visitors

Categories aren't just internal organization — you can expose them as navigation:

1. From Sites > Blogs, open your blog and select Edit the Site.
2. Drag the Category Navigation element onto a page.
3. Click each entry to set its label and link it to the matching category.

This creates clickable category links so visitors can browse "just the how-to guides" or "just the product updates" instead of scrolling the full list. Pairing category navigation with an on-page search toggle (available in the same site editor) gives visitors two ways to find what they're after.

You can also filter the Blog Posts element (used on websites and funnels) to show only specific categories — see Add a blog to a website or funnel.

#Authors

Authors give posts a byline — useful for credibility, for multi-writer teams, and for letting readers follow a specific contributor's work.

#Adding an author

1. Go to Sites > Blogs.
2. Open Settings (the gear icon) on your blog.
3. Select the Author tab.
4. Click + Add new author.
5. Fill in:
   • Author name
   • Author photo (image file, up to 10MB)
   • Image alt text
   • Social media pages (links to profiles, if you want them shown)
   • Author description — a short bio
6. Click + Create Author to save.

Authors must exist in this list before you can select them while writing a post — you can't add a brand-new author from inside the post editor the way you can with categories.

Warning: Author information generally cannot be edited on a post once that post has been published. Double-check the author name, photo, and bio are correct before you publish — if you need to fix a typo in an author bio afterward, do it from the Author settings tab (which updates it everywhere that author is credited), not from the individual post.

#Who should be an "author"?

Treat authors as real bylines — marketers, subject-matter experts, or contributors whose name and photo you're comfortable putting in front of readers. If your blog is written by one person or team without individual bylines, a single "house" author (like your business name) works fine too.

#What "done" looks like

Your blog is well-organized when:

• You have a short, consistent list of categories (not a sprawling, overlapping one) and every published post is assigned to one.
• Every author who's credited has a complete profile — name, photo, and bio — filled in before their first post goes live.
• Visitors can browse by category from at least one page (usually your main blog index).

#Related articles

• Blogs overview: how blogging works on the platform
• Create a blog and publish your first post
• Add a blog to a website or funnel
• Blog post SEO: titles, slugs, meta, and more

#Frequently asked questions

#Can one post belong to more than one category?

Each post is assigned to a single category in the post details step. If you need cross-topic discovery, rely on tags-style keywords and internal links within the post itself rather than trying to force multiple categories.

#What happens to posts if I delete a category?

Avoid deleting categories that already have published posts assigned to them — it can leave those posts uncategorized or break category-filtered blog list elements on your site. If you need to consolidate categories, reassign each post to the new category first, then remove the old one.

#Can I reorder how authors or categories appear in navigation?

Category navigation links are added and arranged manually in the site editor, so you control the order there. Author order in listings typically follows the order authors were created, so plan your author list roughly in the order you want it to appear.