Blogs overview: how blogging works on the platform
Understand the difference between a blog and a blog post, where blogs live in your account, and how they connect to your domains and pages.
Blogging is built into the platform, so you can publish articles, guides, and updates without a separate blogging tool. Before you create your first post, it helps to understand two things: the difference between a "blog" and a "blog post," and how a blog connects to the rest of your site. This article covers both, plus where everything lives so you're never hunting for a setting.
Blog vs. blog post
These two terms get used interchangeably in casual conversation, but they mean different things in the platform:
- A blog is a container — think of it as the publication itself. It holds your settings (domain, authors, categories, RSS, sitemap) and every post you write.
- A blog post is one individual article that lives inside a blog.
You can have more than one blog in an account. A common pattern is one blog per brand, per language, or per audience segment (for example, a "Customer Stories" blog separate from a "Product Updates" blog). Each blog has its own domain connection, author list, and category list — they don't share settings with each other.
Note: Most small businesses only need one blog. Create a second blog only when you have a genuinely separate audience or publishing cadence — managing two blogs means managing two sets of categories, authors, and settings.
Where blogs live
Blogs are managed under Sites > Blogs. From there you'll see:
- A list of every blog in the account, with its title, connected domain, and post count.
- A Create Blog button to start a new one.
- Clicking into a blog shows its post list, where you create, edit, and manage individual posts.
The Blogs list under Sites, showing blog cards with titles and post counts
How blogs connect to domains and pages
A blog on its own doesn't have a public web address until you connect it to a domain. The URL structure follows this pattern:
yourdomain.com + /b/ + post-slug = yourdomain.com/b/post-slug
You choose the domain either when you first create the blog or later from the blog's settings. If you need to switch a blog to a different domain, you remove the current domain connection first, then connect the new one — the platform won't let two domains point at the same blog at once.
Separately, individual posts (and lists of posts) can also be displayed inside a website page or funnel step using the Blog Posts element — this is how you show a "Latest Articles" section on your homepage, for example. That's covered in detail in Add a blog to a website or funnel.
Tip: Connect your blog's domain before you start writing. Posts saved as drafts don't need a domain yet, but you can't publish a post live without one.
Blog and post statuses
Both blogs and individual posts carry a status that controls visibility:
| Status | What it means |
|---|---|
| Draft | Not visible publicly. Safe to edit freely. |
| Published | Live on your connected domain, indexed by search engines, included in RSS and sitemap. |
| Scheduled | Will automatically switch to Published at a future date and time you set. |
Draft posts never appear in your RSS feed, sitemap, or on-page blog list elements — only published posts do. This is useful for staging several articles in advance and letting them go live on a schedule.
What "done" looks like
By the end of this stage you should have:
- At least one blog created under Sites > Blogs.
- A domain (or subdomain) connected to it.
- A clear sense of whether you need one blog or several, based on audience and cadence — not by default.
From here, move on to actually creating a blog and publishing your first post.
Related articles
- Create a blog and publish your first post
- Add a blog to a website or funnel
- Categories, authors, and organizing your blog
- Blog post SEO: titles, slugs, meta, and more
Frequently asked questions
Can I have more than one blog in my account?
Yes. There's no hard limit — create additional blogs when you have a genuinely separate audience, brand, or publishing schedule. Each blog manages its own domain, authors, and categories independently.
Do I need a domain before I create a blog?
No. You can create a blog and write posts as drafts without a domain connected. You'll need a domain before you publish anything live, since the post's public URL is built from the blog's connected domain.
What happens to a post's URL if I change the blog's domain later?
The post keeps the same slug, but its full URL changes to match the new domain. If the old domain is still active elsewhere, old links will no longer resolve to the post — plan domain changes carefully if you've already shared or been linked to specific post URLs.