Plan content with categories, the calendar, and bulk scheduling

Once you're posting regularly, writing and scheduling every update one at a time stops scaling. Social Planner has three tools for planning ahead in bulk: categories with evergreen queues, CSV bulk scheduling, and RSS-based auto-posting.

#Organizing posts with categories

A category is a label you assign to a post — think "Tips," "Testimonials," "Promotions," or "Blog Roundup." Categories don't change how or where a post publishes; they exist purely to organize and, more importantly, to power Category Queues, which turn a set of categorized posts into a self-repeating rotation.

Create categories from Social Planner's settings before you start tagging posts, so you have a consistent set to choose from as you build content.

#Category Queues (evergreen content)

A Category Queue takes a group of posts assigned to the same category and republishes them on a recurring schedule, cycling back to the first post once it reaches the end of the list. This is the tool to reach for with genuinely evergreen content — tips, testimonials, FAQs — that stays relevant no matter when it goes out, so you're not manually rescheduling the same posts every few weeks.

#Setting up a queue

1. Go to Marketing > Social Planner and click + New Post.
2. Select Category Queue.
3. Choose an existing social category or create a new one.
4. Turn on Enable future posts queuing if you want new posts you add to that category to automatically join the rotation, instead of only cycling through what's already queued.
5. Toggle Prioritize new content if you want freshly added posts to jump to the front of the queue rather than the back.
6. Set which days and times the queue should publish.
7. Review the posts that will be queued and fix any flagged errors.
8. Activate the queue.

Screenshot coming soon

Category Queue setup showing publishing days, time slots, and the queued post list

#Managing a running queue

From the queue's More options menu you can edit its contents and schedule, view it on the weekly or monthly calendar, reschedule the whole queue to a new start date, add new posts to it directly, or pause, resume, and delete it. Pausing is useful if you need to stop a rotation temporarily (during a launch or a sensitive news cycle, say) without losing the queue's setup.

Tip: You can also repurpose already-published posts into a queue instead of writing new content — as long as they're tagged with the right category, existing posts feed straight into the rotation.

#Using the content calendar to plan ahead

The calendar view (covered in the overview article) is where category queues, one-off scheduled posts, and drafts all show up together, so it's the best place to spot gaps in your posting cadence or an accidental pile-up of five posts on the same day. Switch between week and month view depending on whether you're fine-tuning the next few days or checking overall coverage for the month.

#Bulk scheduling with CSV

For scheduling a large batch of posts at once — a month's worth of content prepared in a spreadsheet, for example — use Social Planner's Advanced CSV import instead of building each post by hand.

1. Go to Marketing > Social Planner and click + New Post.
2. Select Upload from CSV.
3. Choose Advance Format and upload your .csv or .xlsx file, built from the platform's downloadable template.
4. Select which social accounts the batch applies to and choose an approval setting if your team uses approvals.
5. Review the import for flagged errors — a bad date format or an invalid media link, for example — and correct them.
6. Click Schedule > Import to queue the whole batch.

#What the template supports

• Captions/post content, with support for several date-time formats
• Image and video URLs (uploaded to the Media Library — Google Drive links are no longer supported)
• A custom video thumbnail URL field
• Watermark settings
• Tags and categories
• An optional first comment to auto-post alongside the post

#Limits to plan around

• 90 posts per CSV, combined across every platform in that file.
• One video or reel maximum per post; multiple images are supported for Facebook and Instagram only.
• Google Business Profile accepts only a single image per post — don't try to attach more.
• Tags and categories set on a post don't carry over if you're importing from a saved snapshot or template; you'll need to reapply them after import.

Warning: Always resolve every flagged row before importing. A CSV import schedules everything in the file at once — there's no per-row confirmation step once you click Import, so a bad row (an expired media link, an impossible date) either fails silently later or blocks that row from scheduling.

#Auto-posting from an RSS feed

If you publish blog content regularly, you can point Social Planner at that blog's RSS feed and have new posts automatically turned into social posts — no manual copy-paste required.

1. Get your RSS feed URL. If your blog lives on the platform, generate this from your blog's settings.
2. In Social Planner, start a new post and choose RSS Post.
3. Paste in the feed URL.
4. Select which connected social accounts should receive new items from the feed.
5. Set the posting cadence and confirm.

New items published to the RSS feed will automatically generate and schedule posts to your chosen accounts going forward. This works with any valid RSS or Atom feed, not just the platform's own blog tool — a podcast feed or an external content source works the same way, as long as it's a standard feed format.

Note: RSS-based posting is available across the platforms this article covers (LinkedIn, Meta, YouTube, Google Business Profile), though how a feed item translates into a post — using the feed's title, excerpt, and link — is fixed and not something you customize per item the way you can with a manually composed post.

#What done looks like

You have a working set of categories, at least one evergreen queue running for content that doesn't go stale, and you know which of the two bulk tools — CSV import or RSS auto-posting — fits a given batch of content you need scheduled.

#Related articles

• Social Planner overview
• Create, schedule, and publish posts
• Troubleshoot social posting

#Frequently asked questions

#What's the difference between a recurring post and a Category Queue?

A recurring post repeats one specific post on a schedule. A Category Queue rotates through a whole group of different posts under one category, cycling back to the start once it reaches the end — better suited to a library of evergreen content rather than a single message.

#Can I bulk schedule more than 90 posts at once?

Not in a single CSV file — 90 is the per-file limit across all platforms combined. Split a larger batch into multiple CSV files and import them separately.

#Does RSS auto-posting work with every connected platform?

It covers the platforms in this knowledge base's Social Planner section. Some networks not covered here have API restrictions that block RSS-based posting entirely — if a platform you use isn't accepting RSS posts, that's a limitation on that network's side.