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SEO and AEO on the platform: an overview

What the platform automates for search and AI-assistant visibility, what's still on you, and a practical checklist to get every page found and cited.

8 min readbeginnerUpdated September 9, 2026

Search engine optimization (SEO) gets your pages found by Google and other search engines. Answer engine optimization (AEO) is the newer cousin: getting your content understood, trusted, and cited by AI assistants (chat-based search, AI Overviews, voice assistants) when someone asks a question your business can answer. The platform gives you tools for both, built directly into your funnels, websites, and blog. This article is the map — what's automated, what you still have to do yourself, and where to go next.

What the platform gives you

Every page you build on Sites > Funnels or Sites > Websites carries the same underlying SEO toolkit:

  • Per-page SEO settings — title tag, meta description, and social preview (Open Graph) image and text, editable from the page editor.
  • AI-assisted schema markup — a built-in generator that reads your page content and produces structured data (JSON-LD) describing what the page is, without you writing code by hand.
  • Custom code injection — a header/footer code area for anything the built-in tools don't cover: manual JSON-LD, verification tags, tracking scripts.
  • Automatic XML sitemaps — generated per domain so search engines can discover every page and blog post without you submitting each URL by hand.
  • URL redirect management — 301 redirects you can set up when you rename or retire a page, so you don't lose the rankings the old URL earned.
  • Canonical URL controls — for blog posts and pages, so you can tell search engines which version of near-duplicate content is the "real" one.
  • Blog SEO fields — slug, SEO title, meta description, cover image alt text, and canonical URL, all editable per post.

Note: These tools handle the technical plumbing. They don't replace good writing, a clear value proposition, or content that actually answers what your customers are searching for.

Screenshot coming soon

The Sites section with Funnels, Websites, and Blogs highlighted in the left navigation

What's still on you

The platform can't do these for you — they're judgment calls that depend on your business:

  1. Picking the right keywords and topics. The platform doesn't know your market. Research what your customers actually search for.
  2. Writing content that answers the question. Good SEO and AEO both reward pages that directly and clearly answer what someone typed or asked — see Answer Engine Optimization: writing pages that AI assistants cite.
  3. Keeping your business information consistent. Your name, address, and phone number (NAP) should match everywhere — your website, your Google Business Profile, directories. Inconsistency erodes trust with both search engines and AI assistants.
  4. Reviewing what the AI schema generator produces. It's a strong first draft, not a substitute for checking the output against what your page actually says.
  5. Monitoring and updating over time. Sitemaps and redirects are "set it up once, revisit occasionally" — SEO is not "set it up once, forget it."

The checklist

Use this as a starting punch list for any new page, funnel, or blog post:

Every page

  • Page has a unique, descriptive title tag (under ~60 characters so it doesn't truncate in search results)
  • Page has a unique meta description (roughly 100–160 characters) that summarizes the page and invites a click
  • Page has a social preview image and text set for Open Graph (how it looks when shared on social or messaging apps)
  • Headings use a logical structure — one H1, then H2s and H3s in order (see your page editor's heading tools)
  • Every image has meaningful alt text, not a filename
  • Schema markup has been generated and reviewed for the page (see below)
  • Internal links point to other relevant pages on your site

Site-wide, done once and revisited occasionally

  • XML sitemap is generated and submitted to Google Search Console
  • Robots.txt isn't accidentally blocking pages you want indexed
  • Redirects are in place for any page you've renamed, merged, or removed
  • Canonical URLs are set where you have similar or duplicate content
  • Your business name, address, and phone number match across your site, Google Business Profile, and directories

For AI-assistant visibility (AEO)

  • Key pages answer a clear question in the first paragraph, not buried three scrolls down
  • You have an FAQ section (with FAQ schema) on pages where customers actually ask questions
  • Content is kept current — outdated info is a reason AI assistants stop citing a source
  • Reviews and testimonials are visible and, where relevant, marked up with schema

Tip: You don't have to do all of this on day one. Start with title tags, meta descriptions, and schema markup on your highest-traffic pages — the homepage, your main service or product pages, and your contact/booking page — then work outward.

Where to go next

This overview links out to the rest of the SEO & AEO section. If you only read one more article, make it the schema markup guide — it's the single highest-leverage tool in this toolkit because it feeds both traditional search results (rich snippets) and AI assistants (structured facts they can quote).

Frequently asked questions

Do I need to do SEO and AEO separately, or is it the same work?

Mostly the same work. Clear, well-structured, accurately-marked-up content helps both traditional search rankings and AI-assistant citations. AEO adds a few extra habits on top — answering questions directly, keeping content fresh, and using FAQ-style structure — but it isn't a separate system to maintain.

How long until I see results?

Technical fixes like sitemaps and schema can be picked up by search engines within days to a couple of weeks. Ranking improvements from content and authority-building take longer, typically months, and depend heavily on your market's competitiveness.

Do I need a developer to do any of this?

No. Everything in this section is built into the page editor and account settings — no code required, though a custom-code option exists for anyone who wants to hand-write markup. See Add custom JSON-LD or other head code manually.